According to the Project Management Institute (PMI) and the Project Management Body of Knowledge (PMBOK®) Guide, the Sponsor “is the person or group [of people] that provides the financial resources for the project.” As defined by Wikipedia.com, “…. the Project Sponsor should be a senior executive of an organization who is responsible to the business for the success of the project.”
Why are Sponsors important
According to PROSCI®, “Employees look to senior Leaders for messages (both spoken and unspoken) about the project’s importance and the organization’s commitment to the change.
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