How to Make Impactful Project Communications

Focusing on the appropriate message and the perfect timing and tone seems to be getting in the way of moving hearts and minds towards positive organizational changes. Instead of addressing people’s concerns and appealing to their aspirations, many leaders and communicators get caught in the weeds talking about projects, deadlines, technology without really addressing the key elements that make change a success. They forget that emotions and ideas always win over definitions. Change resistance is real and it must be addressed.

This is one of the root causes that explain why some project communications and people engagement plans fail. Let’s see how we can improve planning, developing and delivering these activities. To increase our chances of success, we need our leaders and project teams to commit to seeking out and understanding impacts, opening discussions and accepting opposing views and positions of their employees.

Some Guiding Principles for Communications

Considering the strategic point of view that we discussed above and some tactics that can augment the impact of your communication and engagement activities, you will find here below a few guiding principles that you should keep in your mind while planning, developing, and delivering communication and engagement activities.